Here’s the popular clause; “welcome to the 21st century where people live online”. Here’s the not so popular clause “many people who live online are not online”. This might seem a bit confusing but here’s the reality: Being online goes beyond owning a Facebook account and digesting all the numerous contents from all over the world. It is not about everyone, but about you. The question is what does your online content say about you?
Tayo Olosunde (Executive Director, MindtheGap) described what being online meant to him. He said being online is ensuring that your content occupies space in the minds of people. Do you know what this means? You are online when people get to think and remember all you put online long after they have even switched off their phones. In fact, when they hear anything relating to your unique subject matter, your name pops up. This is what it means to be online. In other words, one must get past the being “found” stage to becoming relevant, engaging and accountable. So here’s a little check list to help you find out if you are really online…
Relevance: Are you relevant? Relevance means usefulness. If nobody is positively benefiting from what you are doing online then you are definitely not there. According to the online dictionary, being relevant means directly related, connected or pertinent to a topic. Well, if people cannot identify you with something, you do not have an online presence. Oh yes! Being online is strategic. One must as such, endeavor to create a niche for oneself – this means being that brand that adds value to people in your unique way.
Engagement: This has to do with your level of social interaction. How do you interact with people on social platforms? What kind of conversations do you have? Can you keep people on your page long enough until your message is fully passed across? For those running businesses, how prompt are you to respond to clients questions on your platform? So, are you engaging?
Accountability: Are you all that you say you are? Can you do all that you say you can do? Accountability online is very essential. Do not think that because it is a digital world, you can get away with anything? In fact, it is the more reason why trust is important. People are not swayed by your level of boastfulness but by your level of sincerity and trustworthiness. If you own a business, let your online content depict all that you are. Truth is, until your words begin to align with your actions, you are not online.
Mind you, being online is a deliberate effort. It doesn’t matter whether you are running a business or not. The important thing is that you are not only a consumer but someone who adds value at every point. Never forget! You are a brand so you must learn to act like one.
Having checked the list, do you think you are online? If your answer is no, then click here to learn how to build your online presence!